Client Overview
The Lilly Center for Lakes & Streams is a research and education center based at Grace College in Winona Lake, IN. This organization recommends lake-focused best-practices, based on thorough research, and helps local families and businesses adopt them.
Winona Lake
The primary requirement for this project was to design a brochure and micro-site for the Lilly Center that highlighted Winona Lake and targeted residents who live in the same township as the lake. I was supplied with the brand identity guidelines and stock imagery. I started with the project goals and audience, and continued from there, creating sketches, word maps, layouts, the brochure, and then wireframes and prototypes for the microsite
The brochure highlights similar concepts from the microsite, but in print form. I watercolored the background imagery myself, which was a fun piece of the process that supports the visual theme.
